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3.1 : Display Advertising

Display Advertising

Display advertising is advertising ads on websites and its a form of online advertisement. It includes many different formats and contains items such as text, html, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

Targeting Methods Display Media

Contextual Advertising – Allows ads to be displayed next to relevant context

Placement targeting – Allows targeting of users on specific sites, videos, RSS feeds etc.

Keyword Contextual Targeting – Allows ads to be displayed next to relevant context based on keywords, resulting in a highly engaging user experience.

Re-marketing – Target consumers based on their previous exposure and interaction with your brand to drive conversions or engagement.

Interest Categories – Ads targeted to specific user interests, i.e. targeting people whose online behaviors show they share a common interest.

Geographic and Language Targeting – Display ads by language, region, even postal code.

Topic Targeting – Similar to interest categories, but based on sites rather than audience – show ads on groups of quality sites related to that topic.

Demographic Targeting – Display ads per the users age, gender, etc.

Ad Scheduling – We can display ads according to the time and the days by scheduling.

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