Home / Digital Marketing Course & Training / 1.8 : Keyword Analysis and Its Types

1.8 : Keyword Analysis and Its Types

Keyword Analysis:

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query. To get our Web Pages according to keywords in Google we need to add keywords in the Web Pages. It is not easy to identify all the keywords. So by following the below three options we can get the keywords which are searching by users and how to do the keyword analysis.

a). Brain Storming.
b). Never show Instant Results.
c). Keyword Planner.

Brain Storming:

Now a days If we want any Information, we use to Google it for that particular thing by using keyword. At the time of typing keyword Google use to give Suggested results. Those are called Brian Storming which shown in the below Image.

Brain Storming

Never Show Instant Results:

It is to show more results in a Page in Google, for Example we use to find only 10 results in the Google and then Page 1,2,3,4,5. But instead of that we can get 100 results in a page and we also find extra suggested results in the Google which shown below.
To get the results like this follow the below steps:

  1. Type any word in the Google.
  2. Click on Gear Box symbol on right side called as Setting.
  3. Then click on Search settings.
  4. Choose the Option called never show Instant Result.
  5. Increase the cursor from 10 to 100.
  6. Click Save.

 

Keyword Planner:

Here we can find plenty of Keywords related to your business and we can get the many keywords to analysis.

  1. Search for Google AdWords in Google.
  2. Click on Google Results.
  3. Login with Gmail.
  4. Then u can find the option Tool in Menu bar.
  5. Click that and select Keyword Planner.
  6. Then search for your Query.
  7. Select Landing Page.
  8. Choose Location.
  9. Enter Negative Keywords.
  10. Then Click on Get Ideas.
  11. Now Again Click on Keyword Ideas (Now look at all the keywords).

 

Different Types of Keywords:

According to users search we have 4 different types of keywords in Google. They are

a) Long Tail Keyword: “what are best hotel’s in Hyderabad”

b) Short Tail Keyword: “Hotels in Hyderabad”

c) Transaction Keyword: “Cost of Hotels in Hyderabad”

d) Information Keyword: “List of Hotel in Hyderabad”

About Smartz

Check Also

Lesson 2 : HTML BASIC TAGS

HTML BASIC TAGS -HTML BASIC TAGS,HTML is a markup language and consists of  various tags …

Leave a Reply